It started as a subtle inkling of thought in 1998, as Roger Adams sat watching kids on rollerblades and skate boards zipping up and down the boulevard in California – he figured there had to be a new approach to getting around. In less than a year, Adams had secured a solid investment from a Dallas venture capital group and started producing Heelys. When the unique shoes, with a wheel in the heel, hit the shelves during the Christmas 2000 shopping season, they sold out within just a few days. In the next two years, Heelys became an international sensation – and today Heely fever has spread to over 60 countries.
Heelys are designed to be comfortable, despite the fact that each shoe houses a wheel in the heel. The magic of the shoe is that it doesn’t weigh much more than an ordinary trainer – and the wheels can be completely removed with relative ease, you simply replace them with a specially-shaped plug and you’ve got a regular pair of trainers. Heelys are available in styles suitable for men and women, boys and girls – and the company recommends you always wear appropriate safety gear when you go out Heeling.
Popular Heelys for men and boys include the single-wheel Ninja, Rumble and Switch, as well as the double-wheeled Rapid. For women, popular Heelies include the Shimmer, Glitzy and two-wheeled Fizz. Also popular is a range of specially-designed laces, wheels and other accessories from the Heelys company. There are caps, helmets, backpacks, and protective pads on offer, as well as wheels designed for fashion and specialised performance.
Heelys are available from a wide variety of online outlets – making it easy to shop around, find the style you’re after and save a bit of money. Keep your eyes open for shipping discounts, as well as incentives like free spare wheels, to maximise your savings when shopping for Heelys online.
© Designer Shoes.org.uk 2007.
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